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This is a huge help at boosting the hits to the site. Every time someone searches google for a topic, they have a much higher chance of landing on this forum if the threads are tagged with a few words that summarize the topic of the thread. Say for instance someone searched google for "sidewinder cam", if there is a thread on this forum tagged with those words the google results will show this forum at a much higher point in the results list than would be shown if there was the same thread on this forum without the tags.
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